A succesful CRM Implementation requires more than just BI reporting. We need to build the Data Warehouse content with transactions and static profiles for:
- Customer “touches” including SFA data.
- Sales transactions and associated accounts receivable.
- Customer intelligence: statistics, order patterns, etc.
- Service calls and results: include comments from service personnel on issues as they arise.
- Customer complaints and resolutions: contents and trends.
- Call-center and telemarketing activity: what the CSRs are learning from the customers.- Marketing promotion: how marketing and promotional efforts are performing.
- Competitor intelligence: what competitors are doing and what the industry is saying about them.
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