- Performance Benchmark Comparison: Compare important KPIs with benchmarks that make sense (e.g. actual versus budget). Additionally, compute metrics that relate to performance and compare them across divisions, products, market segments, etc.
- Performance Alerting: Use KPI comparisons to identify performance.
- Trend Analysis and Alerting: Short or long term trends of performance metrics are good indicators of problems that are not apparent.
- Forecasting and Alerting: Even if current metrics are within acceptable bounds, the future may be problematical. Apply predictive models and reasses the adequacy of forecast critical metrics is valuable.
- Alerting to Unusual Situations: Time series analysis will often highlight hidden issues (e.g. with changes in customer, supplier, manufacturing or marketing activity).
For example, the credit rating of a customer may be altered if the statistical properties of its payment pattern alter significantly.
Business Intelligence for your CRM system
No comments:
Post a Comment